SEO Performance Audit: Key Insights and Metrics in 2025 Marketing and Digital Transformation Agency

Of course, more advanced issues may need further investigation that involves other tools, such as Google Search Console. But our audit tool does a great job at highlighting key issues, especially for beginner SEOs. Unless you have a very small, simple business site that was perfectly built by an expert SEO, you’re likely going to run into some technical issues along the way. An audit will check if a site is optimized properly for the various search engines, including Google, Bing, Yahoo, etc. Broken pages occur when a resource on your website ceases to exist. Sometimes, these resources still have internal links pointing to them or have backlinks from other sites.

Regular SEO audits can help you overcome this challenge head-on. The different levels of SEO audits cater to various needs and stages of online development. Consider your current situation, long-term goals, and available resources when selecting the right audit level.

Now that we’ve ensured your site is crawlable and technically sound, it’s time to scrutinize your content and on-page elements. The goal is to identify content gaps or issues that could be preventing you from ranking or engaging users effectively. An SEO audit is a complete analysis of your website to identify issues that affect its performance in search engine rankings. It covers technical aspects, content quality, backlinks, and user experience. Search engine algorithms prioritize well-optimized websites that provide a seamless user experience. By identifying technical, content, and backlink issues, an SEO audit helps maintain a website’s relevance and authority.

More engagement leads to better SEO and a higher search engine results page (SERP) placement, but higher SEO leads to more visibility and higher user interaction. Website audits are necessary to ensure your site is getting traffic. Here’s how to perform a complete SEO audit to check your site’s health. When the team makes fixes and adjustments, they prioritize the essential tasks specified in your audit that SEO Anomaly are most likely holding you back in your rankings.

• There are cases when you don't need to crawl the entire website but rather check specific sections or campaigns.
• SEO audit tools are suites of tools that identify technical, UX, and content issues on your site.
• The crawl stats report is a hidden gem that gives you an insight into how Google is crawling your website.
• As an illustration, let’s say you have a solid link asset on your site that’s attracted a ton of backlinks.

Free SEO audit

Securing your website is vital for every website today, not just those dealing with sensitive information. You can easily monitor your site’s security status with this report. If potential customers search for your products, solutions, or services, you need SEO to be found and convert browsers into customers. Print ads, on the other hand, come with inherent limitations. Whether it’s newspaper ads, direct mail, or billboards, print marketing involves a direct cost and typically targets a limited geographic area. Moreover, print advertising is often perceived as intrusive, junk, or spam.

What Is an SEO Audit? (And How to Do an SEO Audit as a Beginner)

An audit helps you identify where there are points of weakness in your campaign and how those points hurt your site’s performance. An SEO audit is a review of your SEO campaign and strategies. With an assessment, you have the opportunity to identify what you’re doing well and uncover areas of improvement.

Personally, I like Screaming Frog for technical SEO and Surfer or GrowthBar for content SEO. I run a Screaming Frog audit for most of my clients and take it to the bank, it finds one or two (or more) issues every time. I use Surfer and/or GrowthBar every day for AI content creation and page auditing. They are also working on a feature that would allow for easy side-by-side comparisons of previous crawls, to chart your progress and make cohesive action plans. Surfer also has a new tool called Grow Flow that uses your Google Search Console data to identify biggest gaps in your content strategy.

Best Technical SEO Audit Tools

Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month. Payman Taei is the co-founder of Respona, the all-in-one PR and link building tool that combines personalization with productivity. He’s also the founder of Visme, a DIY platform that allows everyone to create and manage presentations, infographics, reports, and other visual content. Top-notch content earns search engine favor and user engagement. Prioritize valuable, engaging content to supercharge your site’s performance. With Google Analytics, you can understand your audience, monitor traffic sources, evaluate keyword performance, and identify top-performing content.

The checklist functionality is super convenient if you’re working in a team setting or you want to integrate elements of checklists into the engineering roadmap. This free SEO tool is extremely user-friendly and only requires your website’s URL to start. It will then scan your entire website to collect the URLs of each page.